Online shopping behavior at the checkout

Online shopping behavior at the checkout

If you’re standing at the checkout in a brick-and-mortar store, it’s easy enough to see when fellow shoppers become agitated and annoyed. Impatiently checking the time, audible ‘harrumphs’ and negative body language are all tell-tale signs that the in-store payment process is not proceeding as smoothly as desired. But how does this frustration manifest itself […]

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